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  • Writer's pictureVibhor Arora

Benefits of Using Facebook Ads That You Should Know

1. Facebook Advertising Is Effective:

Facebook has become an important part of people's life today. According to Facebook, the company is seeing a steady increase in its ad revenue year over year, proof that businesses are finding Facebook ads effective.

It should come as no surprise that businesses invest in Facebook ads, especially when Facebook users are also active buyers. In one survey, 44% of consumers admitted that Facebook influences their buying decisions.

2. Facebook Provides Advanced Targeting Tools:

One of the major benefits of Facebook advertising is its wide range of targeting and retargeting options that allow you to reach your potential customers.

Facebook allows you to advertise to audiences based on location, age, behavior and interests. Therefore, your ads are shown to people who have the ability to buy your product or service.

3. Facebook Advertising Is Budget Friendly

Compared to traditional marketing, Facebook advertising is cheap. You can advertise your product to 1,000 people for $5 to $8 if the campaign is done well. In traditional advertising, you might have to pay up to $50 to have your business visible to like-minded people.

4. Facebook Users Are Engaged:

Customer engagement plays an important role in the success of an online business. Not only does this build trust, but it also maintains your customers' interest in your product or service. Cautious customers and untrustworthy companies trying to avoid Facebook Marketplace scams expect more personal engagement from sellers.

If so, there are many other ways you can engage your audience on Facebook. For example, you can get a Messenger bot to improve your communication with customers, post live videos, or take advantage of Facebook groups.

5. Facebook Provides Free Analytics Tool

Facebook gives you detailed reports and analysis on the performance of your advertising campaigns. You can view your social metrics and conversion rate in Ads Manager. You'll see numbers on page likes, post engagement, weekly reach, performance, and more. When you have access to this kind of data, you can easily adjust your Facebook ads as needed.

Facebook offers you a lot of flexibility when it comes to tracking the progress of ad campaigns. Since you can track and measure even the smallest details, you can plan your strategies better.

6. Facebook Provides Effective Re-marketing Tools

Over the years, Facebook has evolved into a strong marketing machine through which any business can expand its reach. Facebook re-marketing is one of the best ways to reach visitors who have previously viewed your products or services who are still in the awareness phase.

Suppose someone sees your product on Facebook or your site. He sees your product and proceeds without making a purchase, even if he had little interest. Re marketing helps you to revisit your product to that person in the future. Maybe you can offer a better price or exciting offer this time around to improve your chances of converting that lead.

This is why Facebook re-marketing is effective:

  • Since Facebook is a recreational platform, people use it during their downtime. This means that you can re-market your product when it is fully available.

  • You can integrate the Facebook pixel on your website to help you target specific audiences. For example, you can show your ads to people who have visited your website for a certain amount of time.

  • Facebook drives comparatively high conversions. As your business becomes more recognisable on Facebook, your target audience's chances of converting increase.

7. Facebook Offers Custom Calls to Action:

Another great advantage of Facebook advertising is its custom call-to-actions (CTAs) that can help you improve your conversion rates. A call-to-action button enables you to give your potential customer explicit instructions on what exactly you want them to do, such as signing up for a subscription, watching a video, or using an app.

CTAs certainly make a big difference in the performance of your ads. According to a report by Ad Roll, adding CTAs to your Facebook page can increase CTR rates by up to 285%.

I wrote a detailed Facebook case study about one of my clients describing the things I've used and the results I've generated for them in Facebook ads.

I prefer clear logic/strategies to grow people's business digitally through effective marketing skills. Let's connect now, if you want digital marketing services to grow your brand and business.


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