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Vibhor Arora

I'm a digital marketing specialist based in Gurugram, Haryana, India with 3+ years of experience in the digital marketing industry.

My focus area for the past few years has been SEO (Search Engine Optimisation) with Google Algorithms, and I'm also skilled in Facebook and Instagram Ads with Go. I am very quality conscious as I have been mentored by top industry leaders Digital Deepak and Sanjay Shenoy.


P.No: +91-98768-04045



LinkedIn: @vibhorarora369

Instagram: @vibhorarora369

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 Work Experience

Digital Marketing Freelancer

Specialized in SEO and Social Media Marketing – (Sept. 2022 - Present)

  • Proven track record of delivering successful SEO and social media marketing projects for clients across various industries.

  • Demonstrated ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

  • Experience in conducting SEO audits, identifying technical issues, and implementing on-page optimization and link building strategies.

  • Expertise in keyword research, competitive analysis, and content optimization to improve search engine rankings and drive traffic to client websites.

  • Skilled in developing and executing social media strategies, creating engaging social media content, and managing social media ad campaigns to increase brand awareness and drive conversions.

  • Ability to collaborate effectively with clients, understand their unique business goals, and tailor SEO and social media strategies to meet their specific needs.

  • Strong analytical skills, able to interpret data and use insights to optimize campaigns and improve performance.

  • Proficient in using SEO and social media tools, including Google Analytics, SEMrush, Hootsuite, Buffer, and more.

  • Experience in creating and presenting reports to clients, showcasing campaign performance and recommending areas for improvement.

  • Constantly learning and keeping up-to-date with the latest SEO and social media trends and best practices to provide clients with the most effective solutions.

Digital Marketing Senior Specialist

EZ Lab Pvt. Ltd., Gurugram, Haryana - (June 2022 - August 2022)

  • Creating digital marketing campaigns that maneuverer through all areas of the project life cycle

  • Clearly understand and implement digital marketing campaigns that were tailored to the needs of the customer.

  • Providing analytical reporting of campaigns to management and stakeholders

  • Managed the team that can deliver projects and deliver results on time

  • Programmed, run and managed social media calendar according to quarterly theme.

  • Created strategies and also implemented SEO best practices to increase website traffic from specific countries.

  • Setup WhatsApp Business on all official numbers of various departments of the company.

  • Generate traffic, leads and traction through SM paid campaigns optimized from Facebook/Instagram and LinkedIn.

  • Creating reports and analysis of campaigns to share with the sales team and the CEO's office

Digital Marketing Senior Specialist

01 Synergy, Ludhiana, Punjab - (Jan 2020 - May 2022)

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

  • Creating plans, strategies and implementing the overall digital marketing strategy in sync with the customer business objectives.

  • Manage initial client interactions, gather requirements, prepare proposals and ensure end-to-end delivery within the stipulated time frame

  • Managing Indian and Overseas clients and generating SEO results successfully by ranking websites in the top positions of Google organically with dedicated keywords.

  • Measure client KPIs and create an inbound marketing plan with the team.

  • Perform on-page audits of websites and make recommendations to the development team in coordinating the structure of websites and landing pages as per Google guidelines

  • Track and measure SEO strategies through Google Analytics, SEMrush, and generate reports for clients

  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.

  • Interviewed, onboarded, and mentored 5+ sales and marketing professionals and provided training on organizational strategies, Search Engine Optimization, Google Analytics, Social Media Marketing, and Facebook Ads

  • Evaluation of important metrics through google consoles such as website server hacks and created unauthentic backlinks that affect overall website traffic, services, and target audience

  • Optimized social media channels and web pages to improve SEO and usability.

  • Collected and analyzed Web metrics such as visits, time on site, and page views per visit.

  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.

  • Produced and submitted monthly reports outlining progress against KPI objectives.


  • Create and deploy Facebook Ads campaigns for Indian and overseas clients, generate results through leading generations, and drive traffic to the appointment portal. Patient appointments increased by 250% - 300%.

  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

  • Monitor company social media accounts by collaborating with the team. Posting graphics and status regularly for brand awareness by driving traffic organically.

  • Work with the team to brainstorm new and innovative development strategies

  • Coordinate with teams of content writers, designers, and other freelancers to discuss strategies to improve marketing results

  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

  • Boosted brand awareness by establishing a strong web and social media presence.

  • Improved click-through rates, conversion, and other important KPIs with a strategic approach.

  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.

  • Developed paid client ads for use on diverse social media platforms, achieving an average of 1000+ users per ad.

  • Helped clients develop website portals and social media pages to promote businesses.

Digital Marketing Kickstart

Trainee and Executive - (Jan. 2019 - Dec. 2019)

2019 was the turning point in my life, I took a leap in digital marketing and changed my career at the beginning of the year. From January 2019 to April 2019 I was learning, practicing, and applying everything I knew about digital marketing and trying to catch a hook.


From May 2019 to December 2019, I was hired by an EdTech company where I did everything in SEO. From website setup to keyword research, on-page/off-page optimization to backlinks.


⚒️ Skills

Search Engine Optimisation (SEO) ⭐⭐⭐⭐

My "native" digital marketing skill, I have been working for more than 3 years. I have used it to start from scratch projects in WordPress ranging from website development, keyword research, and traffic analysis to holistic on-page and offpage strategies using Google Keyword Planner, SEMrush, and many other tools.

Social Media Optimisation (SMO) ⭐⭐⭐⭐

I have been working with it for more than 3 years. I have posted creatives with hashtag strategy published on Facebook, Instagram, Google My Business, and LinkedIn as organic posting using Facebook tools and third-party tools like Canva, Sprout Social, Later, etc to keep track of insights.

Facebook Ads ⭐⭐⭐⭐

I am good at Facebook ads, practicing for the last 2 years. I'm handling a budget of over $20000 in 14 months with 3.7 million impressions. The CPC is around $1.11 and strategies are being tested and implemented to make it more affordable.

Google Ads ⭐⭐⭐

I recently started learning it and found it challenging (in a good way!) I'm not proficient yet but I've worked on some of the features and improving myself.

🗣 Languages 

    Hindi 🇮🇳

    Native Speaker   

    English 🇺🇸

    Proficient speaker

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