Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

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• Creating plans, strategies and implementing the overall digital marketing strategy in sync with the customer business objectives.

• Manage initial client interactions, gather requirements, prepare proposals and ensure end-to-end delivery within the stipulated time frame

• Managing Indian and Overseas clients and generating SEO results successfully by ranking websites in the top positions of Google organically with dedicated keywords.

• Measure client KPIs and create an inbound marketing plan with the team.

• Perform on-page audits of websites and make recommendations to the development team in coordinating the structure of websites and landing pages as per Google guidelines

• Track and measure SEO strategies through Google Analytics, SEMrush, and generate reports for clients

• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.

• Interviewed, onboarded, and mentored 5+ sales and marketing professionals and provided training on organizational strategies, Search Engine Optimization, Google Analytics, Social Media Marketing, and Facebook Ads

• Evaluation of important metrics through google consoles such as website server hacks and created unauthentic backlinks that affect overall website traffic, services, and target audience

• Optimized social media channels and web pages to improve SEO and usability.

• Collected and analyzed Web metrics such as visits, time on site, and page views per visit.

• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.

• Produced and submitted monthly reports outlining progress against KPI objectives.

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SMO/SMM

• Create and deploy Facebook Ads campaigns for Indian and overseas clients, generate results through leading generations, and drive traffic to the appointment portal. Patient appointments increased by 250% - 300%.

• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

• Monitor company social media accounts by collaborating with the team. Posting graphics and status regularly for brand awareness by driving traffic organically.

• Work with the team to brainstorm new and innovative development strategies

• Coordinate with teams of content writers, designers, and other freelancers to discuss strategies to improve marketing results

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

• Boosted brand awareness by establishing a strong web and social media presence.

• Improved click-through rates, conversion, and other important KPIs with a strategic approach.

• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.

• Developed paid client ads for use on diverse social media platforms, achieving an average of 1000+ users per ad.

• Helped clients develop website portals and social media pages to promote businesses.