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  • Writer's pictureVibhor Arora

Top 5 Resources to Learn Digital Marketing for Free

Updated: Nov 25, 2022

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Introduction


Digital marketing is one of the most in-demand skills today. And lucky for you, it’s also one of the easiest to learn! There are many online resources that can teach you everything you need to know about digital marketing – and the best part is, most of them are free!


In this blog post, I will go over the top 5 free resources for learning digital marketing. By the end of this post, you will have a solid understanding of digital marketing and be well on your way to becoming a skilled marketer without spending a dime.


What is Digital Marketing?


Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital channels to reach and engage customers.


It's the use of the internet, mobile devices, social media, search engines, and other channels to connect with customers.


Digital marketing has a few key advantages over traditional marketing. First, it's more affordable.


You can reach a larger audience with digital marketing than you can with traditional marketing, and you don't have to spend as much money to do it.


Second, digital marketing is more effective. You can track results and adjust your strategy on the fly, making it easy to see what's working and what's not.


Third, digital marketing is more engaging. You can reach customers where they are and create a more personal connection with them.


If you're not already using digital marketing, now is the time to start learning and implementing.


Best Free Resources to Learn Digital Marketing


1. Google Academy


Google Academy is a program that provides free, online courses on a variety of topics, from digital marketing to product management.


The courses are taught by experts from all over the world and are designed to help you grow your career in digital marketing.



I personally want you to start learning digital marketing from Google Digital Unlocked and Google Digital Garage. These courses are the first step to enter the digital marketing field.


On the other hand, you will also be excited to start with Google because Google is the root of digital marketing, whether you believe it or not.


The plus point is that when you complete the course, you proceed for the test and when you pass the test, you will also earn a certificate from Google itself which will definitely help you get your first job over time.


Resources:

https://skillshop.exceedlms.com/student/catalog



2. Facebook Blueprint


After Google, Facebook is the largest online social networking site with around 160 million active users.


So, Facebook certification is another important and interesting course that you must do in your digital marketing career journey.


This certification will help you launch Facebook advertising campaigns for each business industry.


The learning material in Facebook Blueprint is absolutely free but you will have to pay a very small fee to earn the certificate.


This is actually a plus point for you, if you have paid for the certification, you will be more serious about testing and it will also help you to stand out from other digital marketers in the industry.


Facebook Blueprints are a shortcut to enhance your business marketing skills.

It gives you a step-by-step walkthrough on how to optimize and launch Facebook advertising campaigns, saving you time and money.


With easy-to-follow tutorials, you'll learn everything you need to know about setting up your Facebook advertising account, promoting your products or services, and tracking your results.


Resources:



3. HubSpot Academy


HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales and customer service professionals.


With more than thirty training offerings for beginners in each of its nine digital marketing domains – including Inbound, Content Marketing, SEO, Website Optimization, Video Marketing and Branding, Digital Advertising and Email Marketing, Social Media and Analytics – you can build your own Training can train you the skills and take immediate action to grow your career and business in Digital Marketing.


Take this step-by-step course to the next level with a FREE certification from HubSpot Academy.


You'll learn through video tutorials and practice questions from certified instructors, so you can create and design webpages, create campaigns, troubleshoot problems, and more.


Plus, you'll get industry-recognized badges on your LinkedIn profile for everyone to see. Whether you're a seasoned digital marketing practitioner, or just getting started, HubSpot Academy has courses to help you get up to speed.


Their courses in Digital Marketing can set you up for a lifetime with the skills you need to survive in today's competitive market.


Resources:



4. Semrush Academy


You probably know, Semrush is an online visibility management and content marketing SaaS platform.


Most of the companies use SEMrush to promote their business online, so its certification will definitely give you an edge in your career. Semrush Academy helps to advance and inspire your marketing career.


You can learn proven tips and strategies, tried and tested by best-in-class marketing experts.


You will learn digital marketing for free with top field experts and get certification that will help you get your first job in digital marketing.


Resources:


5. Ahref Academy


After SEMrush or equivalent, Ahref is also a content management SaaS platform used by large and medium giants to grow their business online, this academy section is basically about blogs, how-to tools and SEO journey to start.


There are some useful guides available on their website that you can definitely check out.


You can randomly go through Ahref academy sessions which help you in your digital marketing career. Ahref is also a great platform to start with.


Resources:


Conclusion


If you want to become a digital marketer, there is no better time than now to start learning new skills. Free resources abound for anyone who wants to take their marketing skills to the next level.


I hope these 5 most useful free resources will help you to learn digital marketing online for free.


Share this article with your friends so they can learn too!


I am also available on YouTube and Podcast


Cheers 🍻

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